Artist Agreement

This agreement takes effect upon your acceptance onto the Wallplace platform. You must be at least 18 years old. Acceptance is at Wallplace’s sole discretion, based on the quality, originality, consistency, and commercial suitability of your work.

Wallplace reserves the right to decline or revoke acceptance at any time.

You must select one of the following membership plans:

• Core: £9.99/month, 15% platform fee on sales, up to 2 active placements
• Premium: £24.99/month, 15% platform fee on sales, up to 5 active placements
• Pro: £49.99/month, 15% platform fee on sales, unlimited active placements

Every plan starts with a free trial for new members. The standard trial is 1 month; the first 20 artists accepted receive 6 months. The trial length is confirmed when your application is accepted.

Membership is billed monthly via Stripe. Upgrades are prorated. Downgrades take effect at the next billing period. Wallplace may change pricing with 30 days’ notice. Existing subscriptions are honoured until the next renewal after the notice period.

All prices and fees are exclusive of VAT. If Wallplace becomes VAT registered, VAT will be added at the prevailing rate.

The platform fee is deducted automatically via Stripe Connect at the point of each sale. You receive the sale price minus the platform fee applicable to your plan.

Platform fees are non-refundable once a sale is completed, except where the buyer exercises their statutory right of cancellation, in which case the fee is reversed.

You must provide accurate, truthful descriptions for all listed artwork, including title, medium, dimensions, price, and condition.

Photographs must be genuine images of the actual artwork. Stock photos, digital alterations that misrepresent the work, or images of others’ work are prohibited.

You must keep your portfolio current. Update or remove listings for sold, damaged, or unavailable work promptly. Wallplace may remove non-compliant listings without notice.

You warrant that you are the sole creator and owner of all artwork you list, or that you hold all necessary rights to list and sell it.

You warrant that your artwork does not infringe the intellectual property rights of any third party.

You warrant that your artwork is not AI-generated, in whole or in part. This includes work created using tools such as DALL-E, Midjourney, Stable Diffusion, or similar, even if subsequently modified by hand.

You agree to indemnify Wallplace against any claims arising from a breach of these warranties.

You grant Wallplace a non-exclusive, worldwide, royalty-free licence to use, display, reproduce, and distribute images of your artwork for:

• Platform display, search results, and venue catalogues
• Marketing and promotion, including social media, newsletters, press, and advertising
• Thumbnails, previews, QR labels, and printed materials
• Composite previews in our wall visualiser, where an image of your work is placed into a photograph of a venue’s wall so the venue can see how it would hang. The composite is a preview of your work in a room, never a new work, and it always carries your name

Sub-licensing to venues. Wallplace may pass these rights on to a venue displaying or considering your work, on the same terms and only for that purpose: showing the piece in their space, in their own catalogue or listing of what they have on the wall, and photographing their premises with your work in it. A venue gets no right to sell, print or license your work, and no right to use it once it is no longer with them.

What this licence is not. It does not transfer ownership. You retain full copyright at all times. It gives nobody the right to sell prints or reproductions of your work, to license it to anyone else, or to use it in a way that suggests you endorse a product or a business.

How long it lasts. The licence continues while your artwork is listed on the Platform, plus a 90-day wind-down period after removal to allow for cache clearing and marketing material updates. Two things survive that wind-down, and only these two: printed material already produced and distributed before removal may be used up rather than destroyed, and copies held in backups or in records we must keep for legal or accounting reasons stay until those records are deleted on their normal schedule. Neither is a licence to make anything new.

If you want your work removed from a specific piece of marketing sooner than the wind-down allows, email hello@wallplace.co.uk and we will take it down. We would rather do that than argue about a clause.

You retain all moral rights in your artwork under the Copyright, Designs and Patents Act 1988, including the right to be identified as the author (section 77) and the right to object to derogatory treatment of the work (section 80).

Wallplace will credit you as the artist wherever your work is displayed on the Platform or used in marketing. We will not materially alter, distort, or mutilate images of your work. Reasonable technical adjustments (cropping for thumbnails or cards, colour calibration, resizing, compression, watermarking, and overlay of platform UI) are permitted, and you assert such adjustments are not derogatory treatment.

Venues must display your work in its original form without alteration, framing changes (except those you approve), or presentation in a context that a reasonable artist would consider derogatory. If you believe your moral rights have been breached by a venue, contact us at hello@wallplace.co.uk and we will investigate under our Complaints Policy.

You are responsible for fulfilling all orders, including:

• Secure and appropriate packing
• Shipping within 5 business days of the order (or an alternative timeframe agreed with the buyer)
• Providing tracking information where available
• Ensuring the artwork arrives in the condition described in the listing
• Responding to buyer queries and refund / cancellation requests within 7 days

If a buyer exercises their 14-day cancellation right, you must process a refund within 14 days of receiving the returned artwork.

Damage resulting from inadequate packing is your responsibility.

Seller identification: You are the seller of record for every transaction. Wallplace will disclose your trading name and a platform-mediated contact route to the buyer on the listing page, at checkout, and in the order confirmation, in line with the Consumer Contracts Regulations 2013.

Refund-on-behalf / payout set-off: If you fail to respond to a legitimate refund, cancellation, or damaged-in-transit request within 7 days, or if you are otherwise unresponsive, Wallplace may, at its discretion and acting as your agent, issue a refund to the buyer on your behalf. You irrevocably authorise Wallplace to recover the refunded amount (plus any associated payment-processor fees) by deducting it from your next payout(s), or by raising an invoice payable within 14 days. This clause is reasonable and proportionate, protects buyers’ statutory rights, and does not affect your right to dispute the refund afterwards under our Complaints Policy.

You may lend artwork to a venue for an agreed loan fee (a “Paid Loan”). The loan fee and specific terms of each Paid Loan are agreed directly between you and the venue, facilitated by Wallplace.

Artwork remains your property throughout the loan period (title does not pass to the venue). Each Paid Loan must be recorded on the Platform as a “Loan Consignment Record” before the artwork leaves your possession. The Loan Consignment Record must include, at minimum:

• Artist name and venue name
• Title(s), medium, dimensions, edition details, and agreed insurance valuation of each artwork
• Condition at handover (supported by photographs)
• Loan start date and expected loan end date
• Agreed loan fee and payment schedule
• Collection / return arrangements
• Confirmation that title remains with the artist and that the venue holds the work as bailee
• Confirmation of the venue’s insurance position

The venue is expected to exercise reasonable care as bailee and must not sell, lend on, alter, reframe (beyond what you have approved), or move the artwork off-site without your written consent.

Loan fees are processed via Stripe Connect after any applicable platform fee has been deducted. You are responsible for insuring your artwork during the loan period unless the venue has provided a written insurance warranty confirming the work is covered on its policy for the agreed valuation. Wallplace is not an insurer and is not liable for damage, loss, or theft during a Paid Loan.

You may agree a Revenue Share with a venue, where the venue receives a percentage of the sale price of artwork sold from their premises. The percentage is agreed directly between you and the venue.

Revenue Share payments are processed via Stripe Connect. The venue’s share is calculated on the sale price of the artwork; the platform fee is calculated on the same sale price. Both are deducted from your proceeds.

Example: £500 sale, 15% platform fee, 10% venue share. Platform fee = £75. Venue share = £50. You receive £375.

Some venues pay Wallplace a recurring fee for a managed programme (a “Programme”), under which Wallplace curates, installs and rotates artwork on the venue’s walls. Where your artwork is placed under a Programme, you are paid rent for each month it hangs there, funded from the venue’s fee.

The rent for each piece is set when the placement is agreed and shown on the placement record. It is typically around £10 per piece per month and never less than £5.

Rent accrues each time the venue’s Programme invoice is paid, for the pieces on the wall in that billing period, and is settled to you quarterly through Stripe Connect. You must have payouts enabled to receive it. Rent stops when a piece is taken down at a rotation, when it sells, or when the venue’s Programme ends or lapses.

If a Programme invoice is refunded or disputed, rent accrued for that invoice but not yet paid to you is cancelled. Rent already paid to you is not reclaimed automatically, and Wallplace will not recover any of it without first agreeing that with you.

Programme placements are allocated by Wallplace’s curators to suit each venue. They are not guaranteed, and a piece may be rotated off a wall at Wallplace’s discretion. Sales of Programme pieces are handled under sections 3 and 10 as normal.

You are responsible for insuring your own artwork, both in transit and while on display in venues. Wallplace does not provide artwork insurance.

We strongly encourage you to hold insurance cover for the full value of your portfolio, including periods when work is on loan to venues.

All work listed on the Platform must be original, created by the listed artist. AI-generated artwork is strictly prohibited, including work created using AI tools even if subsequently modified by hand.

Wallplace may request proof of originality at any time. Mass-produced, drop-shipped, or misattributed work is prohibited.

Wallplace may remove listings or suspend your account for breach of this agreement, quality failures, credible intellectual property complaints, fulfilment failures, or conduct that brings the Platform into disrepute.

Where possible, Wallplace will provide notice and an opportunity to remedy the issue before taking action. Immediate suspension may occur for serious breaches.

You may cancel your membership at any time with 30 days’ written notice (email to hello@wallplace.co.uk or via your account settings).

Your membership remains active until the end of the notice period. No refund is given for the remaining billing period.

You must collect all artwork from venues within 30 days of your cancellation date. If artwork remains uncollected after 60 days, Wallplace may arrange return at your cost or store the artwork at your risk and cost.

Your profile and listings will be removed from the Platform. Outstanding payments will be processed within 30 days of cancellation.